The vast majority of Bill’s career has been on the client side so he knows the practical realities of developing and implementing a brand and living with it over time. This wealth of experience gives him the practical skills, tools and insights for creating and sustaining a Top-of-Mind brand for the long run.
On the corporate side, Bill has developed and implemented Top-of-Mind Brands at American International Group, American Re/Munich Re America, Ernst & Young, and Kepner-Tregoe.
As a consultant, he has worked with Application Solutions Group, Direct Fac Inc., Manchester Specialty Programs, Philadelphia Insurance Companies and Werner & Pfleiderer, as well as a number of non-profit organizations.
You can reach Bill at: firstname.lastname@example.org