Category Archives: Branding

Marketing Happiness

Waiting in traffic in my town last week, I glanced at the storefront of a residential builder that will be developing a small townhouse community in the center of town.  In the window were the company’s name and its tagline “Simply Happy”.  “Now that’s a big promise to deliver on, “ I thought.  What makes […]

The Value of Super Bowl Advertising

The teams that will represent the NFC and AFC have been decided, the reformatted Pro Bowl has been played and now we turn our attention to the really big question about the Super Bowl. Not who will win the game or even the logic of holding it in colder-than-usual New York in February this year. […]

Santa: The Brand

The Megyn Kelly saga got me thinking about Santa Claus as a brand.  In case you missed it, Kelly, an anchor on FoxNews, created a firestorm last week when she made statements that Santa and Jesus are/were white.  She claims her remarks were a tongue-in-cheek reaction to a piece in Slate by an African-American writer […]

Another Brand Misconception

“Rob Ford scandal hurting Toronto’s global brand, research finds.” So said the headline from The Globe and Mail , Toronto’s daily newspaper on November 20, 2013 that popped up in my weekly Google alerts for “brands”. Great, I thought, it will be interesting to see how all the press and comedians’ jokes about Toronto Mayor Rob Ford’s […]

Assumptions and Termites

“Assumptions are the termites of relationships.” That quote was from the leader of an educational session I attended last week on leadership of boards of directors at non-profit organizations.  The session had nothing to do with branding and marketing, but I jotted down the quote because I thought it was such a powerful thought.  On […]

Brands, Branding and Marketing

The topic of Branding vs. Marketing a few weeks back generated a lot of discussion on LinkedIn groups (all very civil, thank you).  The discussions provided a lot of food for thought about brands, branding and marketing—the distinctions, intersections and overlaps.  I am thinking specifically about these subjects in terms of start-up companies. Let’s start […]

Never Give Up and Never Let Up

I am not a fan of sports as a metaphor for business, but the end of a football game I watched last Sunday was so compelling (actually, it was pretty unbelievable), I can’t resist using a sports theme just this one time. The game was the New Orleans Saints against the New England Patriots and […]

The Value of a Brand

Being a brand geek, I was naturally drawn to the headline of a LinkedIn post by David Edelman, a McKinsey partner in the firm’s Digital Marketing Strategy practice. The title of the article was “What’s Your Brand Worth?”  and I found it intriguing because it is something every marketing executive (as well as CEOs, CFOs and others) […]

The Day-After-Labor-Day Syndrome

When I was the manager/director/vice president/head of marketing for B2B companies, the day after Labor Day was often a crazy day.  Why? I frequently had sales executives call because the year was two-thirds over and they had only one-third to one-half of their sales goal on the books.  The conversation went something like this: Sales […]

The Branding/Marketing Debate

In a LinkedIn discussion group last week, a person responding to my post about why nothing is easy in branding and marketing asked a question about branding being part of marketing. When I responded that it is actually the other way around (marketing is part of branding), he responded that a debate wouldn’t be helpful […]

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