Category Archives: Communication

Marketing: The Concept vs. Marketing: The Department

I see much debate on LinkedIn groups about marketing (and have started a bit of this myself, I must admit). A lot of the issue boils down to the concept of marketing vs. the reality of the marketing department in most organizations. Let me explain. The concept of marketing is reflected in the 4Ps of […]

Marketing Happiness

Waiting in traffic in my town last week, I glanced at the storefront of a residential builder that will be developing a small townhouse community in the center of town.  In the window were the company’s name and its tagline “Simply Happy”.  “Now that’s a big promise to deliver on, “ I thought.  What makes […]

Avoiding Corporate Humblebragging

The flap this week about Mitt Romney’s son, Josh, tweeting about saving four people in a car wreck, created some interesting debate about humblebragging.  Humblebrag, a term coined by comedian Harris Wittels in 2011, basically means appearing to be humble, while you are actually bragging.  Josh Romney tweeted a picture of himself smiling in front […]

Facts vs. Feelings

I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on validating feelings rather than fact-based responses. A practical example of this is a resident who asks frequently about the time. The […]

The Branding/Marketing Debate

In a LinkedIn discussion group last week, a person responding to my post about why nothing is easy in branding and marketing asked a question about branding being part of marketing. When I responded that it is actually the other way around (marketing is part of branding), he responded that a debate wouldn’t be helpful […]

3 Easy Steps to Avoid 3 Easy Steps

Every time I see a blog post, article or LinkedIn group discussion about three, five, seven or ten easy steps to branding or some aspect of marketing, I give a laugh or a grunt, depending on what type of day it has been.  As anyone who has responsibility for branding and marketing knows, there is […]

Don’t Build It Unless You Can Maintain It

I trimmed the wisteria covering the pergola over our patio for about an hour the other day.  I have to do this about every two weeks during the summer or the wisteria grows wild and starts invading the roof on the back of the house. I swear that if you stare at the plant long […]

Marketing and Change

“The only people who like change are babies with wet diapers.”  The first time I heard that expression was from Sir Brian Wolfson, then chairman of Wembley Stadium in London, who was on the board of directors of a consulting company where I worked.  He either said it at a conference or meeting, or contributed […]

The Medium is the Message

The title of this post was a term coined by Marshall McLuhan back in 1964.  And it may be the most interpreted and misinterpreted expression of modern times.  In its simplest definition the phrase means that the medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message […]

Learning More About Customers

An interesting article popped up in my brands/branding Google Alerts this week.  Published in Online Media Daily, the article is about how Condé Nast, the large media group, is mining its customer data to create 10 audience segments (or what it calls “catalysts”) to appeal to marketers trying to reach segments with like interests. The […]

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