Category Archives: Customers

Marketing Happiness

Waiting in traffic in my town last week, I glanced at the storefront of a residential builder that will be developing a small townhouse community in the center of town.  In the window were the company’s name and its tagline “Simply Happy”.  “Now that’s a big promise to deliver on, “ I thought.  What makes […]

Strategy and Changing the World

At a recent board meeting of a non-profit where I am a trustee, I asked if we should spend more time on the long-term strategy (5 to 10 years) for the organization. A fellow trustee held up his iPhone and said the device was barely thought of 10 years ago and look how it had […]

The Value of Super Bowl Advertising

The teams that will represent the NFC and AFC have been decided, the reformatted Pro Bowl has been played and now we turn our attention to the really big question about the Super Bowl. Not who will win the game or even the logic of holding it in colder-than-usual New York in February this year. […]

Another Brand Misconception

“Rob Ford scandal hurting Toronto’s global brand, research finds.” So said the headline from The Globe and Mail , Toronto’s daily newspaper on November 20, 2013 that popped up in my weekly Google alerts for “brands”. Great, I thought, it will be interesting to see how all the press and comedians’ jokes about Toronto Mayor Rob Ford’s […]

Avoiding Corporate Humblebragging

The flap this week about Mitt Romney’s son, Josh, tweeting about saving four people in a car wreck, created some interesting debate about humblebragging.  Humblebrag, a term coined by comedian Harris Wittels in 2011, basically means appearing to be humble, while you are actually bragging.  Josh Romney tweeted a picture of himself smiling in front […]

Assumptions and Termites

“Assumptions are the termites of relationships.” That quote was from the leader of an educational session I attended last week on leadership of boards of directors at non-profit organizations.  The session had nothing to do with branding and marketing, but I jotted down the quote because I thought it was such a powerful thought.  On […]

Facts vs. Feelings

I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on validating feelings rather than fact-based responses. A practical example of this is a resident who asks frequently about the time. The […]

Brands, Branding and Marketing

The topic of Branding vs. Marketing a few weeks back generated a lot of discussion on LinkedIn groups (all very civil, thank you).  The discussions provided a lot of food for thought about brands, branding and marketing—the distinctions, intersections and overlaps.  I am thinking specifically about these subjects in terms of start-up companies. Let’s start […]

B2B Self-Education – Jumping the Buying Process

Following up on my last blog post about the trend of B2B buyers to self-educate rather than rely on suppliers’ salespeople for information, I saw two interesting statistics from the Corporate Executive Board (CEB) this week. The first is that B2B buyers, on average, are more than half way through (57% to be precise, according […]

Don’t Build It Unless You Can Maintain It

I trimmed the wisteria covering the pergola over our patio for about an hour the other day.  I have to do this about every two weeks during the summer or the wisteria grows wild and starts invading the roof on the back of the house. I swear that if you stare at the plant long […]

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