Tag Archives: B2B

The Branding/Marketing Debate

In a LinkedIn discussion group last week, a person responding to my post about why nothing is easy in branding and marketing asked a question about branding being part of marketing. When I responded that it is actually the other way around (marketing is part of branding), he responded that a debate wouldn’t be helpful […]

Why People Buy – The B2B World

My post last week about Consumer Hedonic Discovery (CHD) raised a question in a discussion group about similar approaches for business-to-business (B2B) marketing and sales.  Although I have spent many years in B2B marketing, I am not familiar with a B2B process similar to CHD. The typical consumer package good (CPG) purchase is relatively simple […]

© 2011-2018 Bill Fellows, Top-of-Mind Branding All Rights Reserved