Tag Archives: customers

Strategy and Changing the World

At a recent board meeting of a non-profit where I am a trustee, I asked if we should spend more time on the long-term strategy (5 to 10 years) for the organization. A fellow trustee held up his iPhone and said the device was barely thought of 10 years ago and look how it had […]

Another Brand Misconception

“Rob Ford scandal hurting Toronto’s global brand, research finds.” So said the headline from The Globe and Mail , Toronto’s daily newspaper on November 20, 2013 that popped up in my weekly Google alerts for “brands”. Great, I thought, it will be interesting to see how all the press and comedians’ jokes about Toronto Mayor Rob Ford’s […]

Assumptions and Termites

“Assumptions are the termites of relationships.” That quote was from the leader of an educational session I attended last week on leadership of boards of directors at non-profit organizations.  The session had nothing to do with branding and marketing, but I jotted down the quote because I thought it was such a powerful thought.  On […]

Facts vs. Feelings

I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on validating feelings rather than fact-based responses. A practical example of this is a resident who asks frequently about the time. The […]

Brands, Branding and Marketing

The topic of Branding vs. Marketing a few weeks back generated a lot of discussion on LinkedIn groups (all very civil, thank you).  The discussions provided a lot of food for thought about brands, branding and marketing—the distinctions, intersections and overlaps.  I am thinking specifically about these subjects in terms of start-up companies. Let’s start […]

3D Printing and Marketing

I’ve been researching 3D printing for a client and have started thinking about how this technology will impact branding and marketing.  3D printing is the ability to create actual products and parts using machines in our homes and businesses.  The machines have a head that lays down successive layers of material (usually a polymer) to […]

Nothing Draws a Crowd Like a Crowd

We were visiting friends at their beach house in Delaware last weekend and on Saturday night we went to the games and amusement area at Rehoboth Beach.  While watching our son and our friends’ children playing various games, I saw the “nothing draws a crowd like a crowd” phenomenon in action. If a game was […]

5-Whys for Marketing

The 5-Whys is a tool that helps you get to the root cause of a problem.  It was created by the founder of Toyota Motor Corporation and has been used heavily in manufacturing operations for decades. The premise of 5-Whys is that by asking the question “why” after each explanation of a problem by the […]

Marketing Lessons from Mr. Selfridge

I have been watching Mr. Selfridge on PBS the last few Sunday evenings.  The show is based on the life of Harry Selfridge, an American-born retailer who opened a department store (Selfridges) in an unfashionable section of London in 1909.  He remained chairman of the store until 1941.  I knew nothing of Harry Selfridge until […]

Marketing and Change

“The only people who like change are babies with wet diapers.”  The first time I heard that expression was from Sir Brian Wolfson, then chairman of Wembley Stadium in London, who was on the board of directors of a consulting company where I worked.  He either said it at a conference or meeting, or contributed […]

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