Tag Archives: Driving Force

Driving Force and the Impact on Marketing

Earlier in my career I was fortunate to work with Ben Tregoe, founder of the consulting firm Kepner-Tregoe, and the co-developer of the Driving Force® concept in strategy formulation. In its simplest form, a company’s Driving Force is its central focus and, as such, guides everything the company does from product development, to mergers and […]

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