Tag Archives: marketers

Lessons from NCAA Underdogs and Favorites

Dayton, Harvard, Mercer.  Much is made of lessons we can learn from underdogs in the NCAA basketball tournament.  These teams overcome the odds to beat the favorites. They’re feel-good stories that make us smile. The problem is they usually don’t win it all.  Sure an underdog can beat a favorite on any given day, but […]

Marketer, Meet Your Market

Too many marketers don’t know enough about their market.  This is especially true in B2B marketing, where the marketing department often relies on the sales force to provide all the input about the market based on current customers’ needs and wants.  There are two problems with this approach: The marketer is not getting information about […]

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