Tag Archives: NCAA

Lessons from NCAA Underdogs and Favorites

Dayton, Harvard, Mercer.  Much is made of lessons we can learn from underdogs in the NCAA basketball tournament.  These teams overcome the odds to beat the favorites. They’re feel-good stories that make us smile. The problem is they usually don’t win it all.  Sure an underdog can beat a favorite on any given day, but […]

The Marketing “Win” of the Bracket Challenge

Well, it was all over on Friday night.  Not the NCAA basketball tournament: That will drag on for another two weeks. No one picked all the winners of the first round of NCAA’s March Madness so no one was left in contention for the $1 billion prize for picking the winners of every game in […]

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