Tag Archives: positioning

Marketing Happiness

Waiting in traffic in my town last week, I glanced at the storefront of a residential builder that will be developing a small townhouse community in the center of town.  In the window were the company’s name and its tagline “Simply Happy”.  “Now that’s a big promise to deliver on, “ I thought.  What makes […]

You Might Need a Marketing Consultant When…

I recently responded to a post on Help A Reporter Out*.  The blogger was seeking “best tips” from marketing experts for a series of posts she was creating for business people in a specific industry vertical.  Here is my response: Get your value proposition right before you start marketing. In a study I conducted with […]

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