Tag Archives: purchase

The Value of Super Bowl Advertising

The teams that will represent the NFC and AFC have been decided, the reformatted Pro Bowl has been played and now we turn our attention to the really big question about the Super Bowl. Not who will win the game or even the logic of holding it in colder-than-usual New York in February this year. […]

Why People Buy

With a provocative title like “Why People Buy” how could I not go to a breakfast session with Tom Schultz, Partner of Baker Street Solutions?  The short answer: People buy for emotional reasons that are as important, or maybe more important, as the features and benefits of your product or service. Tom’s firm helps clients […]

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