Tag Archives: underdogs and favorites

Lessons from NCAA Underdogs and Favorites

Dayton, Harvard, Mercer.  Much is made of lessons we can learn from underdogs in the NCAA basketball tournament.  These teams overcome the odds to beat the favorites. They’re feel-good stories that make us smile. The problem is they usually don’t win it all.  Sure an underdog can beat a favorite on any given day, but […]

© 2011-2017 Bill Fellows, Top-of-Mind Branding All Rights Reserved